Jim Coogan

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Using Your Co-ops to Maximize Profit Potential

| Jim Coogan

The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.

Here are some tips on how to use the co-ops to maximize the profit potential of your circulation

Alternatives To The Prospecting Death Spiral

| Jim Coogan

It’s no secret that catalogers have cut back on prospecting as a short-term answer to the May postal increase. But in the long-term, cutting back on prospecting will cut these merchants’ flow of new buyers, and cause their business to shrink.

December: Not Too Late To Contact Buyer File

| Jim Coogan

When is it too late to contact your buyer and prospect files to maximize holiday sales? Thanks to the increased confidence consumers have in last-minute online shopping, you can go as close to Dec. 25 as you feel comfortable.

Should You Cut Circulation or Printing Paper and Postage?

| Jim Coogan

With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.