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Post By Jim Coogan

10 Techniques to Squeeze More Out of Holiday Buyers  Jul 24, 2006 10:40 PM By Jim Coogan

Holiday buyers are a unique segment of your catalog

Now’s the Time: Eight Tips to Make the Most of Cyber Monday  Jul 17, 2006 9:58 PM By Jim Coogan

Yes, it

How Often Should You Mail Your Buyers?  Jul 10, 2006 9:14 PM By Jim Coogan

How frequently can you mail your buyers, and how frequently should you mail your buyers? These are critical questions for planning your catalog

Why You Should Consider Vendor-Exclusive Catalogs  Jun 30, 2006 8:57 PM By Jim Coogan

Buyers aren

Twelve Tactics for Mailing Web Buyers  Jun 12, 2006 7:10 AM By Jim Coogan

Web buyers are different from traditional mail order buyers. What legendary entrepreneur Ray Kroc said about McDonald

Using Ink-jet Messages to Turbocharge Response  Jun 03, 2006 1:04 AM By Jim Coogan

Why customize your ink-jet messages? People read their ink-jet messages because the message has their name and address. Catalog buyers are also trained to look for promotional offers in the message portion of their ink-jet address. Ink-jet personalization is the poor man

Time to Consider Comailing?  May 22, 2006 11:19 PM By Jim Coogan

The good news: Comailing your catalog reduces your postage dramatically, which can enable you to prospect more, allow you to mail deeper into your house file, or simply improve your bottom line. The better news: printers are changing their mail pooling requirements to allow many more catalogers to save via comailing.

Metrics for Managing Your Co-op Database Circulation  May 01, 2006 9:01 PM By Jim Coogan

For most mailers, understanding the cooperative databases is a big part of managing a catalog

Modeling Disjoint Groups  Apr 24, 2006 9:09 PM By Jim Coogan

To determine if your house file includes a significant number of certain merchandise category buyers, you need to categorize your customers by the type of merchandise they buy, then measure the intersection or crossover between the merchandise buyer groups.

Measuring True Incremental Sales  Apr 17, 2006 9:00 PM By Jim Coogan

Measuring the incremental sales that result from a buyer remail is the key metric in determining how deep to mail into your buyer file. Setting up tests to measure the incremental sales from house file mailings gives you the necessary metrics to draw the line at your true breakeven sales for these customers.

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