Post By Jim Coogan

A Baker’s Dozen of Tests  Apr 08, 2006 1:02 AM By Jim Coogan

Looking for new

Calculating the Profitability of Incremental Catalog Pages  Apr 04, 2006 9:14 PM By Jim Coogan

Catalogers maximize profitability by adding merchandise until they

Building Retail Traffic with Direct Mail  Apr 02, 2006 7:30 AM By Jim Coogan

What can you do to profitably build retail in your market area? Here are eight tips for using print mailings to drive retail traffic.

A Dozen Techniques for Building Better Co-op Models  Mar 26, 2006 9:48 PM By Jim Coogan

Cooperative database models are becoming an ever-increasing share of catalogers

Choosing a Paper Source? Read This First  Mar 23, 2006 3:46 AM By Jim Coogan

Small and new catalogers typically buy their paper from the printer; it makes sense if you

Buyer Remails Are the Juice  Mar 06, 2006 9:59 PM By Jim Coogan

Top management always wants to grow sales without hurting profitability. The most reliable circulation tactic to grow sales and profitability at the same time is to increase the frequency of remailing the best segments of your buyer file. Here

Six Short-Term Tactics to Hone Circulation  Feb 27, 2006 9:20 PM By Jim Coogan

Here are six database tactics to improve your circulation and results in the short term

Dos and Don’ts for Handling Web Catalog Requests  Feb 21, 2006 12:05 AM By Jim Coogan

You can profitably convert web requests for your catalog. But Web requesters have a much shorter attention span than traditional catalog requests, so you have to treat them a little differently.

Three Alternatives to Product-Level Marketing  Feb 13, 2006 9:22 PM By Jim Coogan

Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops

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