Jim Davidson

Jim@turnto.com

As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, TotalRetail and Multichannel Merchant.

power shopper

Exploring the Etiquette of Your UGC Engagement

| Jim Davidson

It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.

7 Cart Catastrophes to Avoid

| Jim Davidson

The shopping cart represents a pivotal moment in online shopping. The customer has found your site, narrowed down items of interest, and actually carted a product. But strange things can happen in the cart. See what types of things can happen and how to avoid them.

Understanding the Multi-Device Cart Abandoner

| Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.