JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.