Jim Davidson

Jim@turnto.com

As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, TotalRetail and Multichannel Merchant.

Understanding the Multi-Device Cart Abandoner

| Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Retailers Must Deliver a Seamless Shopping Experience

| Jim Davidson

Consumers expect a seamless shopping experience across devices and channels. Retailers must meet this expectation or lose customers. While this statement should get your planning team talking, there are subtleties in this simple statement that can be easily overlooked and should be explored in more detail during your planning process.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Pre-Holiday Power-Up: Building Better Subscriber Profiles

| Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.