Jim Tierney

J.C. Whitney Overhauls Website

| Jim Tierney

To make it easier for customers to shop for its automotive parts and accessories, Chicago-based merchant J.C. Whitney & Co. in June unveiled its new and improved Website.

Mackenzie Ltd. sold

| Jim Tierney

Baltimore-based gourmet food cataloger Mackenzie Ltd. was sold in July to another Baltimore company, Astral Foods. The parent company of Chesapeake Bay

Dollars AND Senses

| Jim Tierney

Sensory merchandising appealing to all of a customer’s senses in the marketing process is especially challenging for catalogers. But improved printing

Lerner becomes Metrostyle

| Jim Tierney

Billed as the new face of Lerner catalog, Metrostyle will also become the new name of the women’s apparel catalog next year. Metrostyle is part of New