Jim Tierney

6 tips for selecting a printer

| Jim Tierney

Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on

Guild’s jewel of a catalog

| Jim Tierney

Madison, WI-based The Guild, a purveyor of artworks, decor, and jewelry, made good on its promise to launch a spin-off this spring. Titled Artful Jewelry

Montgomery Ward Catalog Lives

| Jim Tierney

The legend of Montgomery Ward lives on: Although the venerable mailer had closed its big book general merchandise catalog in 1985, filed for bankruptcy in 1997, and went out of business in 2000, a Montgomery Ward catalog has been back in the mail for nearly two years.

ACCM Show Daily: Q&A with Ramesh Ratan

| Jim Tierney

Just prior to ACCM, MULTICHANNEL MERCHANT caught up with Ramesh Ratan, senior vice president of the New York-based Direct Marketing Association, which with MULTICHANNEL MERCHANT produces the conference. Ratan has worked under John A. Greco Jr., president/CEO of the DMA, for the past two years.