Jim Tierney

6 Ways to Maximize Your Mobile Promotions

| Jim Tierney

When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.

Here are six ways to maximize your new SMS program.

How to Recognize Online Fraud

| Jim Tierney

Online fraud moves rapidly worldwide and is often impossible to identify. Here’s a few things you need to know about recognizing online fraud.