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Increase ROI While Maintaining Top-Line Growth  Oct 13, 2008 10:13 PM By Jim Whitford

While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment

How to Handle Katrina Zip Suppressions  Aug 04, 2008 11:52 PM By Jim Whitford

The USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas

Why Consumers Don’t Give Out Their E-mail Addresses  Apr 28, 2008 10:59 PM By Jim Whitford

Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.

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