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Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.
With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.