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`Tis the Season to Warm Up Your IP Address  Aug 11, 2013 9:05 PM By James Koons

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

Best Practices for Getting Your Emails in the Inbox  Apr 24, 2013 12:29 AM By James Koons

With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.

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