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Post By Jonathan Levitt

Why Millennials Aren’t Loyal to Your Retail Brand  Sep 11, 2014 1:53 PM By Jonathan Levitt

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.

What Retailers Can Learn from Personal Health Apps  Aug 06, 2014 11:08 AM By Jonathan Levitt

When people are willing to hand over data about their heart, sleep cycles, medications, diet and exercise, why can’t retailers collect data without seeming creepy?

Is Your Customer Experience Designed for Humans?  Jun 25, 2014 1:27 PM By Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?

Should Rightsizing Be Retail’s Next Big Step?  Apr 07, 2014 7:11 AM By Jonathan Levitt

In this new omnichannel world, what becomes of the retail store and the decaying shopping mall? Will the web win out and traditional stores vanish?

A Fantastic Customer Experience Doesn’t End With the Sale  Mar 03, 2014 3:53 PM By Jonathan Levitt

Failing to fulfill customers’ orders in a timely fashion can spell disaster for retailers of any size. Delivering products late can kill sales, batter your reputation and destroy customer loyalty. It can also squander all of the time, money and resources you spent acquiring new customers. Which is exactly why merchants need to remember that the customer experience journey doesn’t end with a sale.

Move Over Showrooming, Webrooming is Here  Jan 14, 2014 4:36 PM By Jonathan Levitt

With the threat of showrooming waning, retailers are facing a new challenge: webrooming. This poses a threat to retailers if people webroom on their sites, but purchase at a competitor’s store. But the practice can also be an advantage for retailers if they can find ways to lure webroomers to their own stores.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

Omnichannel Advantage Helps Retailers Gain on Etailers  Nov 18, 2013 12:10 PM By Jonathan Levitt

Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.

Balancing Innovation and Execution in Holiday Retail  Oct 06, 2013 11:11 AM By Jonathan Levitt

Smart retailers have been preparing for Holiday 2013 for months, putting new omnichannel shopping experiences in place to entice customers to their sites and stores. Done right, online-offline initiatives – such as in-store pickup, mobile apps, and in-store kiosks – herald a rebirth of retail. But done badly, omnichannel programs alienate shoppers and damage your brand.

How Guitar Center Delivers a Stand-out Omnichannel Experience  Aug 30, 2013 9:48 AM By Jonathan Levitt

What can omnichannel retailers do now to fine-tune their offerings in the run-up to Holiday 2013? The best way to achieve success is to learn from retailers, like Guitar Center, that have nailed the omnichannel experience.

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