Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.
Smart retailers have been preparing for Holiday 2013 for months, putting new omnichannel shopping experiences in place to entice customers to their sites and stores. Done right, online-offline initiatives – such as in-store pickup, mobile apps, and in-store kiosks – herald a rebirth of retail. But done badly, omnichannel programs alienate shoppers and damage your brand.
With Walmart offering in-store pickup via self-serve lockers, and Gap trying out “reserve-in-store,” it’s clear retailers are still trying to figure out the best method to bridge the online-offline experience. Here are three proven strategies retailers can use to nail the newest omnichannel shopping trend.