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John Elkaim is Vice President of Marketing at Gigya. Gigya helps Pepsi, Verizon, ABC and more than 700 of the world’s largest business create authentic connections with consumers through products like Social Login, Registration-as-a-Service, Social Plugins and Gamification.
Amazon’s positive brand perception as a trusted and reliable ecommerce platform is sure to prompt users to select Login and Pay with Amazon as their login vehicle of choice, given the option.