John Fischer

USPS makes its rate case

| John Fischer

When the U.S. Postal Service filed for a 5.4% average rate increase on April 8, the announcement was almost anticlimactic. Only six months earlier, observers

Getting physical

| John Fischer

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar

Pacing the E-commerce Marathon

| John Fischer

To succeed online, it helps to think of e-commerce as a marathon, not a sprint, says Lauren Freedman, president of Chicago-based e-commerce consultancy The E-tailing Group.

Operation wholesale

| John Fischer

Selling goods to other catalogers or retailers can be big business, since a reseller is likely to buy a lot more from you than an individual consumer

Live from the National Postal Forum: PMG Confirms 5%-6% Rate Hike Likely

| John Fischer

A keynote address that included images on five plasma TV screens, elaborate slide presentations, a video, and even a short performance from a local band kicked off the 2005 National Postal Forum at the Opryland Hotel and Convention Center here on March 21. More exciting than the bells and whistles, though, was Postmaster General John Potter

Anthropologie Mails Accessories Book

| John Fischer

Philadelphia-based Anthropologie is hoping that the 56-page accessories-only catalog it mailed last month will “put ourselves on the map in terms of accessories,” says managing director Michael Robinson.