MULTICHANNEL MERCHANT » ARCHIVES FOR JOHN FISCHER
Then: Founded in 1996, Taylor, MI-based educational toys merchant Imagine the Challenge mailed its first catalog in September 1998. The biannual 40-page
After 44 years, the Betty Crocker subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall. The book’s online counterpart,
Catalog designers tend to prefer one of two layout programs: QuarkXPress or Adobe InDesign. Quark loyalists praise its ease of use and ability to handle
Like its audience, Kelly’s Kids is growing. The children’s clothier is expanding its catalog circulation and mailing frequency to become a true multichannel
Bensalem, PA-based Charming Shoppes has decided to close the Greenwich, CT, offices of its Crosstown Traders catalogs and consolidate them with the rest of the catalog operation in Tucson, AZ.
After nearly a year of tests designed to gauge consumer reaction and overall interest, Monroe, WI-based multititle mailer Swiss Colony in late February launched a separate direct selling arm known as Swiss Colony Occasions.
Scrapbooking, the art of preserving photos, articles and other memorabilia in special scrapbooks, has gone from a quaint hobby to a nearly $7 billion industry, according to the Crafts and Hobby Association (CHA).
St. Louis-based Knights Direct has been testing custom window treatments within its Home Decorators Collection catalog since the latter part of 2005. Now the company has gone a step further: This month it introduced a 32-page HDC Blinds catalog.
Things continue to look up for direct marketing professionals, according to the latest quarterly employment survey conducted by Owatonna, MN-based Bernhart Associates Executive Search.
Stick a fork in it — the Betty Crocker catalog is done.
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