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WHERE ARE THEY NOW?  May 01, 2006 9:30 PM By John Fischer

Then: Founded in 1996, Taylor, MI-based educational toys merchant Imagine the Challenge mailed its first catalog in September 1998. The biannual 40-page

Betty Crocker bids catalog goodbye  May 01, 2006 9:30 PM By John Fischer

After 44 years, the Betty Crocker subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall. The book’s online counterpart,

QuarkXPress vs. InDesign  May 01, 2006 9:30 PM By John Fischer

Catalog designers tend to prefer one of two layout programs: QuarkXPress or Adobe InDesign. Quark loyalists praise its ease of use and ability to handle

Kelly’s Kids keeps maturing  May 01, 2006 9:30 PM By John Fischer

Like its audience, Kelly’s Kids is growing. The children’s clothier is expanding its catalog circulation and mailing frequency to become a true multichannel

Crosstown Traders Catalogs Head Cross-Country  Apr 30, 2006 12:51 AM By John Fischer

Bensalem, PA-based Charming Shoppes has decided to close the Greenwich, CT, offices of its Crosstown Traders catalogs and consolidate them with the rest of the catalog operation in Tucson, AZ.

Swiss Colony Crashes Home Party Business  Apr 27, 2006 3:54 AM By John Fischer

After nearly a year of tests designed to gauge consumer reaction and overall interest, Monroe, WI-based multititle mailer Swiss Colony in late February launched a separate direct selling arm known as Swiss Colony Occasions.

Scrapbooking Site Considering Catalogs  Apr 27, 2006 3:31 AM By John Fischer

Scrapbooking, the art of preserving photos, articles and other memorabilia in special scrapbooks, has gone from a quaint hobby to a nearly $7 billion industry, according to the Crafts and Hobby Association (CHA).

Home Decorators Conducting “Blind” Testing  Apr 20, 2006 5:35 AM By John Fischer

St. Louis-based Knights Direct has been testing custom window treatments within its Home Decorators Collection catalog since the latter part of 2005. Now the company has gone a step further: This month it introduced a 32-page HDC Blinds catalog.

Jobs on the Rise for Direct Marketers  Apr 12, 2006 11:33 PM By John Fischer

Things continue to look up for direct marketing professionals, according to the latest quarterly employment survey conducted by Owatonna, MN-based Bernhart Associates Executive Search.

Say Bye to Betty Crocker Catalog  Apr 12, 2006 1:28 AM By John Fischer

Stick a fork in it — the Betty Crocker catalog is done.

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