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Four Ways to Use Behavioral Data in E-mail Marketing  Apr 16, 2007 8:49 PM By John Rizzi

Behavioral data is just what it seems

Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals  Apr 11, 2007 8:57 PM By John Rizzi

Behavioral data are just what they seem

Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online  Mar 05, 2007 10:24 PM By John Rizzi

How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).

Customer Data: Protect Your Assets  Feb 20, 2007 9:12 PM By John Rizzi

You don

Four Ways to Improve Marketing ROI Through E-mail  Feb 10, 2007 2:08 AM By John Rizzi

Have you made your New Year

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