Jon Corwin is Director of Growth at Readers.com. As Growth leader his responsibilities include new channel research and experimentation, customer acquisition development, and strategic partnerships. The Growth team’s core focus is to rapidly identify, validate, iterate, then scale new channels to help accelerate Readers.com’s revenue growth. He is passionate about building testable marketing hypotheses to drive results from inception to scale.
Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.