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MULTICHANNEL MERCHANT » ARCHIVES FOR JOSH PERLSTEIN
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
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