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Seven Elements of a Perfect Landing Page  Dec 16, 2008 9:13 PM By Joy Gendusa

Landing pages are an integral part of your marketing these days, for the main reason that they finish the communication once started by your catalog, postcard or e-mail

A Refresher Course on Lists  Nov 21, 2007 8:37 PM By Joy Gendusa

Here

Solving the Do-Not-Mail Bills with Common Business Sense  Jul 02, 2007 1:54 PM By Joy Gendusa

The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out what consumers call “junk mail.”

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