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Post By Jai Williams

How to Avoid 4 Crosschannel Marketing Killers  Jul 27, 2013 3:35 PM By Jai Williams

There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.

3 Steps to Build Customer Relationships  Apr 12, 2013 6:29 PM By Jai Williams

As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.

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