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Sourcing and Storing: Keep Your Marketing Database Environment Stable  Feb 02, 2009 9:47 PM By Justin Jackson

Increased technology and channel options have made more data available to marketers than ever before. Naturally, the next imperative is making that data actionable. Here’s why organization and easy access are the pillars for marketing success

The Role of Mobile in Multichannel Marketing Today  Jan 05, 2009 10:19 PM By Justin Jackson

Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill

With Data, Do It Right From the Start  Dec 22, 2008 10:09 PM By Justin Jackson

Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly

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