Kathleen Egan

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Kathleen Egan is VP of Customer Success at Wiser. Wiser collects and analyzes online and offline data with unmatched speed, scale and accuracy for brands, retailers and more. Follow @wiserdata.

How to Beat Counterfeits and Police Your Brand

| Kathleen Egan

The risk of brand degradation is nothing new (fake Coach purse, anyone?). But brand degradation against price transparency, access to goods, manufacturing capabilities, dissolving of geographical boundaries and shipping innovations, and you’ll see the risk has increased dramatically. Here is what you should do as brand degradation gets worse.