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Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking

What’s Hot Now: the Four Cs  Nov 01, 2004 10:30 PM By KATHY REVELLO

The primary question for today’s merchant is how to create a distinct style that will define who you are. In other words, if you want to be a successful

Home Sweet Home  May 01, 2004 9:30 PM By KATHY REVELLO

We never really know what the home of our customer truly resembles is it a home out of House Beautiful or out of Motor Trends? But unless we know what

Catalog Merchandising: Market Musings from a Chief Merchant  Mar 01, 2004 10:30 PM By KATHY REVELLO

As a veteran buyer in the home decor and furnishings industry, I have seen more product trends come and go than most other merchandisers in today’s market.

Catalog Merchandise: Fall Themes–Channeling Cole Porter  Nov 01, 2003 10:30 PM By KATHY REVELLO

It’s not easy trying to write a merchandise trend column on the home furnishings front nearly every quarter, as trends emerge slowly especially in a recession

Catalog Merchandise: Of Wabi Sabi and Granny’s Fabrics  Jun 01, 2003 9:30 PM By KATHY REVELLO

After meandering through the spring 2003 merchandise trade shows, I’ve decided not to bother dwelling on the dismal state of the economy and the effects

Catalog Merch: Home Furnishings–What’s Hot Now  Apr 15, 2003 9:30 PM By KATHY REVELLO

The success of any merchant depends on being able to forecast a trend and ride with it until it’s ready to breathe its last breath and never a moment

Go east, future catalog merchants  Jun 01, 1998 9:30 PM By KATHY REVELLO

As a catalog merchant during the 1980s, I was constantly educated, romanced, and amazed by the color and creativity of the artistry from major European

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