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Multichannel Campaigns: Getting Your Data Together  Jul 31, 2006 9:00 PM By Katie Cole

In today

Multichannel Campaigns: Raising Consumer Awareness  Jun 26, 2006 8:44 PM By Katie Cole

Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media

Winning a Spot in the Inner Circle  Mar 26, 2006 10:18 PM By Katie Cole

How can a marketer win a coveted spot within a consumer

What Are Your Consumers Saying About You?  Feb 27, 2006 8:24 PM By Katie Cole

This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle

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