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How to Spot Defectors In Advance  Apr 28, 2008 11:03 PM By Kelly Hlavinka

If drivers can defect at the gas pumps, don

Three Trends That Will Transform Your Loyalty Strategy  Sep 14, 2006 12:36 AM By Kelly Hlavinka

As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.

Confessions of a Catalog Diva  Mar 26, 2006 10:34 PM By Kelly Hlavinka

As a high-maintenance catalog shopper, I can be a customer service nightmare

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