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How the Customer and Service Rep Relationship is Changing  Oct 30, 2012 10:06 PM By Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.

What Is Big Data, and Why Should Retailers Embrace It?  Oct 08, 2012 9:19 PM By Kelsey Cox

With more and more retail operations moving online, it’s becoming increasingly important for retailers to get a grasp on the idea of “big data.” In the field of information technology, big data is the term used to describe the massive collection of data sets — in the case of retail this data is all about the customer and potential customer.

Bridging the Gap Between Online and Offline Marketing  Sep 17, 2012 6:30 PM By Kelsey Cox

We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.

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