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3 Triggers to Boost Your Email Marketing  Nov 13, 2012 6:36 PM By Ken Burke

One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers

A Critical Look at Ecommerce Ratings and Reviews  Feb 16, 2012 8:47 AM By Ken Burke

One of the best ways to improve your own ratings and reviews is to evaluate and emulate what the leaders are doing. This article examines several of the best techniques being used today and describes how you can benefit by implementing similar methods.

3 Last-Minute Tips to Boost Holiday Sales  Dec 22, 2011 1:45 AM By Ken Burke

Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.

4 Last-Minute Ecommerce Tweaks for Black Friday  Nov 16, 2011 11:02 PM By Ken Burke

While the Black Friday opportunity is huge, it

Balancing Priorities for E-commerce Growth  Jun 30, 2009 7:27 PM By Ken Burke

With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again

Fuel Growth with Customer Ratings and Reviews  Jun 02, 2009 9:41 AM By Ken Burke

If you

Redesigning Your Site to Increase Conversion  Apr 21, 2009 3:03 AM By Ken Burke

With a focus on building trust, earning loyalty, and differentiating yourself from the competition, you, too, can achieve growth with manageable projects

Websites get ready  Aug 01, 2008 9:30 PM By Ken Burke

It’s almost here, the season that consumer merchants and gift marketers wait all year for. So is your site up to snuff for the holidays? To get the most

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