MULTICHANNEL MERCHANT » ARCHIVES FOR KEN BURKE
If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,
Think the traditional means for measuring print catalog performance
In a world where online security breaches and identity theft are constant news, it’s your job as a merchant to make shoppers feel as comfortable as possible
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
In science-fiction movies, all the best computers talk intelligently to their users, listing their options and the relative chance of success of each.
So you’ve been selling online for a few years now, and the Website that seemed perfect when you launched it is no longer producing the results you need.
Extensible Markup Language, or XML, is rapidly revolutionizing the creation and publishing of digital assets. XML is a media-independent format that defines
Keeping Website content constantly fresh, new, and in sync with your catalog and other sales channels is a challenge. Then there’s the task of managing
All the work you put into getting your Website up and running comes together in one place: the user interface. An attractive home page is a critical part
Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at