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Segment your e-mail house file…or else  May 01, 2010 9:30 PM By Ken Magill

Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation

Your comments, please  Apr 01, 2010 9:30 PM By Ken Magill

Though some multichannel merchants still have yet to take the plunge into online customer product ratings and reviews, many of those who have are seeing

Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing  Apr 01, 2010 9:30 PM By Ken Magill

Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their

Harness the power of employee bloggers  Nov 01, 2009 10:30 PM By Ken Magill

Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best

Upward Mobility  Oct 01, 2009 9:30 PM By Ken Magill

Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could

Shore up your site search  Sep 01, 2009 9:30 PM By Ken Magill

Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and

Do You Have a Site Search Problem?  Sep 01, 2009 9:30 PM By Ken Magill

There are a Few Indicators when there’s a Problem with a Merchant’s Site Search Function. For one, if less than 25% of site searchers click on one of

Just do it  Aug 01, 2009 9:30 PM By Ken Magill

By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,

How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens  Jun 01, 2009 9:30 PM By Ken Magill

Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox

Time for a chat?  May 01, 2009 9:30 PM By Ken Magill

Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three

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