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Keep your chat agents local  May 01, 2009 9:30 PM By Ken Magill

While Many U.S. Call Center Jobs have migrated to offshore providers, some experts feel that foreign click-to-chat agents don’t translate well. Alton

Why EarthLink Likes Click-to-Chat  Apr 08, 2009 10:13 PM By Ken Magill

Is click-to-chat a wise option for every merchant

New e-mail measurements  Mar 01, 2009 10:30 PM By Ken Magill

The latest in e-mail metrics

Behaviorally triggered e-mails  Feb 01, 2009 10:30 PM By Ken Magill

One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,

Making transactional e-mails sell  Dec 01, 2008 10:30 PM By Ken Magill

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates

Design with the mangle in mind: E-mail creative tips  Nov 01, 2008 9:30 PM By Ken Magill

Ahh, if only we could go back to the good old days when designing direct mail collateral involved simple decisions such as paper stock, colors, fonts

Federal judge, Congress defang FACTA  Jul 01, 2008 9:30 PM By Ken Magill

Merchants in May received two pieces of good news on the ill-crafted Fair and Accurate Credit Transactions Act, or FACTA. Congress passed a bill protecting

Keeping your co-reg clean  Jul 01, 2008 9:30 PM By Ken Magill

Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But

Catalog Choice: We Aren’t Out to Kill Direct Mail  Jun 05, 2008 8:36 PM By Ken Magill

The last thing Catalog Choice

E-appending done right  Jun 01, 2008 9:30 PM By Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s

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