Ken Magill

Time for a chat?

| Ken Magill

Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three

Behaviorally triggered e-mails

| Ken Magill

One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,

Making transactional e-mails sell

| Ken Magill

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates

E-appending done right

| Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s