Ken Magill

Keep your chat agents local

| Ken Magill

While Many U.S. Call Center Jobs have migrated to offshore providers, some experts feel that foreign click-to-chat agents don’t translate well. Alton

Behaviorally triggered e-mails

| Ken Magill

One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,

Making transactional e-mails sell

| Ken Magill

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates

E-appending done right

| Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s