Ken Magill

Affiliating with Success

| Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

When Testing, More Is More

| Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now

Don’t Fear the Reviewers

| Ken Magill

Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.