Subscribe


 


Post By

Call it E-RFM  Aug 01, 2007 9:30 PM By Ken Magill

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s

Authentic Confusion: Clarifying E-mail Authentication  Jun 01, 2007 9:30 PM By Ken Magill

Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and

Those Images May Get Your E-mailed Blocked  Jun 01, 2007 1:34 AM By Ken Magill

Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.

Why Only Desperate Slobs E-Mail Their Whole List  May 10, 2007 11:16 PM By Ken Magill

(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Affiliating with Success  May 01, 2007 9:30 PM By Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

Everybody Jumps on the Metrics Bandwagon  Apr 19, 2007 7:17 PM By Ken Magill

(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.

Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam  Apr 19, 2007 6:55 PM By Ken Magill

Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.

When Testing, More Is More  Apr 01, 2007 9:30 PM By Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now

Getting Blocked? It’s Probably Not Your Content  Mar 02, 2007 1:40 AM By Ken Magill

(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

Don’t Fear the Reviewers  Mar 01, 2007 10:30 PM By Ken Magill

Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.

© 2014, Access Intelligence, LLC. All rights reserved.