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MULTICHANNEL MERCHANT » ARCHIVES FOR KEN MAGILL
Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.
Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel
Netflix is number one in customer satisfaction for the second holiday season in a row, according to customer satisfaction measurement and management firm ForeSee Results.
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–
While traditional catalogers are no longer the e-commerce naysayers they were in the late 1990s, print is still king, according to the Direct Marketing Association’s Multichannel Marketing in the Catalog Industry report.
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
(Magilla Marketing) Ten years after embracing permission-based list building
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by Eric Best
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