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Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

Your List Is in Danger of Being Poisoned  Nov 21, 2006 9:50 PM By Ken Magill

(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.

Micro Managing  Nov 01, 2006 10:30 PM By Ken Magill

Since the late ’90s, multichannel merchants have had seared into their brains the phrase The competition is just a click away. Fair enough, but more and

Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible  Oct 17, 2006 7:27 PM By Ken Magill

(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,

Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative  Oct 16, 2006 7:11 PM By Ken Magill

(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop

The Web Numbers Game  Oct 01, 2006 9:30 PM By Ken Magill

Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to

Neiman Marcus to Launch Closeout Site  Aug 25, 2006 2:48 AM By Ken Magill

Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a stand-alone closeout Website

Your E-mail Drives More Responses Than You May Think  Aug 24, 2006 12:58 AM By Ken Magill

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service

Live from List Vision: E-Cards, Guarantees, and Other Quick Tips  Aug 17, 2006 4:15 PM By Ken Magill

Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott

B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI  Aug 16, 2006 11:41 PM By Ken Magill

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

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