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E-MAIL CREATIVE: What Works and What Doesn’t  Aug 01, 2006 9:30 PM By Ken Magill

Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put

Why E-mail CPA Deals Can Wreck Your Brand  Jul 19, 2006 10:14 PM By Ken Magill

(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned

It’s the user, stupid  Jul 01, 2006 9:30 PM By Ken Magill

Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Live from DMDNY: Little Things Mean a Lot to Web Conversion  Jun 23, 2006 6:39 PM By Ken Magill

Too many marketers lose sales because they think of their landing pages

Marketers Losing Interest in AOL Addresses  Jun 22, 2006 12:30 AM By Ken Magill

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,

From print to screen  Jun 01, 2006 9:30 PM By Ken Magill

With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually

Washington Settles State’s First Can-Spam Suit  May 25, 2006 2:58 AM By Ken Magill

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state

Inbox Providers Push the E-mail List-Hygiene Issue  May 04, 2006 3:34 AM By Ken Magill

Though e-mail

Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”  Apr 20, 2006 5:32 AM By Ken Magill

Chicago–Different classes of e-mail are

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