E-MAIL CREATIVE: What Works and What Doesn’t
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put
Why E-mail CPA Deals Can Wreck Your Brand
(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned
It’s the user, stupid
Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll
Is Gmail Feeding Your Customers to the Competition?
An as-yet little-noticed aspect of Google
Live from DMDNY: Little Things Mean a Lot to Web Conversion
Too many marketers lose sales because they think of their landing pages
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
From print to screen
With broadband penetration hitting critical mass, more multichannel merchants are adding interactive, or virtual, catalogs to their Websites. Usually
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
Inbox Providers Push the E-mail List-Hygiene Issue
Though e-mail
Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”
Chicago–Different classes of e-mail are