MULTICHANNEL MERCHANT » ARCHIVES FOR
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet […]
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty