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Post By Ken Burke

2014 Trends and Priorities for Customer-Driven Commerce  Feb 23, 2014 3:59 PM By Ken Burke

To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.

4 Ways to Fix the Mobile Shopping Experience  Jun 01, 2013 4:24 PM By Ken Burke

Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.

How to Convince Shoppers to Buy on their Phones  Apr 29, 2013 1:03 AM By Ken Burke

While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion by 2017. The number sounds impressive, but it represents just 9% of predicted ecommerce sales. Given that roughly half of U.S. consumers use the Internet […]

How to Optimize Customer Service Across Touchpoints  Mar 04, 2013 4:18 PM By Ken Burke

Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty

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