MULTICHANNEL MERCHANT » ARCHIVES FOR KEVIN KOTOWSKI
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers
In today’s multichannel world, designers, photographers and copywriters work on a multitude of projects. In addition to catalogs, you’ll find them creating Websites, direct mail pieces, newsletters, e-mail communications, space ads for print publications, banner ads, free-standing inserts (FSIs) for use in newspapers, trade show materials, retail store signage, and a host of other projects.
Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge. While most merchandising and marketing professionals live and die by the