Post By

Live from Net.marketing: New Technologies Good News  Feb 24, 2004 10:30 PM By Kris Oser

(Direct Newsline) New York–More changes have occurred in advertising in the past 36 months than had happened in the past 36 years, said David Verklin,

Live from AdTech: Optimization Tests Reveal All  Nov 05, 2003 10:30 PM By Kris Oser

(Direct Newsline) A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better

Live from AdTech: Rich Media Performs for B-to-B Campaign  Nov 05, 2003 10:30 PM By Kris Oser

(Direct Newsline) Businesspeople don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers

Industry Pros Urge Congressmen to Pass Can-Spam  Nov 02, 2003 10:30 PM By Kris Oser

(Direct Newsline) Panelists at a congressional hearing about spam and small businesses argued that a do-not-spam list is a bad idea and that the the Can-Spam

Live from DMA Annual: DMA May Sue Over CA Spam Law  Oct 14, 2003 9:30 PM By Kris Oser

(Direct Newsline) Orlando, FL–The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen.

Judge Dismisses Suit Against Pop-up Ads  Sep 10, 2003 9:30 PM By Kris Oser

(Direct Newsline) A federal judge dismissed a lawsuit by U-Haul International involving pop-up ads for U-Haul

Live from MeritDirect: Top 10 Myths of Government Sales  Jul 11, 2003 9:30 PM By Kris Oser

(Direct Newsline) White Plains, NY–Want to sell to the government? If you’re a business-to-business marketer, you should, said Mark Amtower, partner

Live from Net.marketing: Low Attendance a Mixed Blessing  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The Direct Market Association’s Net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

Live from Net.marketing: Retail Receives Highest E-mail Response  May 06, 2003 9:30 PM By Kris Oser

(Direct Newsline) Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association released

© 2014, Access Intelligence, LLC. All rights reserved.