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An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you
TIPS TO HELP YOU IMPROVE YOUR SITE Happy New Year! Here are nine tips to help you get more value from your Website in 2009. Adopt them as your effective
When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most
Why should someone purchase from you and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive
Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging
Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like
Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.
Why are you reading this article? How did it win even a few seconds of your attention? Will it give you some useful ideas for improving your company’s Website? Could it help make your business more profitable? Perhaps even advance your career? Maybe it will entertain you
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