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The Effective Website: The Seven-Minute Checkup  Jun 01, 2007 9:30 PM By Larry Becker

Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,

The Effective Website: Lo-fi Prototypes Yield High Returns  Mar 01, 2007 10:30 PM By Larry Becker

Lo-fi prototypes are simple representations of your Web pages, site sketches that limit their focus to the essential. They lay out the content and navigation

Keeping your eye on the 2.0 user  Jan 01, 2007 10:30 PM By Larry Becker

An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires

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