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MULTICHANNEL MERCHANT » ARCHIVES FOR LARRY KAVANAGH
While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.
The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you
Tablets trump smartphones both in terms of growth rate and absolute magnitude of ecommerce. The growth in tablet commerce has come without merchants optimizing their site for the device. They haven
Until recently, widgets were thought of as small programs that could add a neat effect to a Website, a desktop or a mobile phone. They were more about