Post By Larry Kavanagh

Take the Quiz: Is Your Business Teeming with Prospects, or Are You in a Prospect Desert?  Jul 08, 2015 7:38 AM By Larry Kavanagh

Measuring your engaged shoppers, the ones “checking you out,” can tell you a lot about the health of your business. A high score in the quiz below indicates you’re primed to grow, because you are “rich” in potential customers. A low score means that you’re not attracting “fresh blood” to your brand.

4 Ways to Leverage the Smartphone This Holiday Season  Aug 23, 2012 12:33 AM By Larry Kavanagh

While mobile-friendly design has improved the shopping experience, conversion rates still hover at about 20-25% of what shoppers using bigger monitors produce. As a result, sales on smart phones make up only 1-2% of online revenue for many etailers.

How to Deliver the Perfect Crosschannel Experience  Aug 16, 2012 12:00 AM By Larry Kavanagh

The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you

Is Your Site Tablet-ready? Your Holiday Success Depends On It  Aug 08, 2012 2:52 AM By Larry Kavanagh

Tablets trump smartphones both in terms of growth rate and absolute magnitude of ecommerce. The growth in tablet commerce has come without merchants optimizing their site for the device. They haven

SOFTWARE: Think BIG with Web widgets  Jul 01, 2010 9:30 PM By Larry Kavanagh

Until recently, widgets were thought of as small programs that could add a neat effect to a Website, a desktop or a mobile phone. They were more about

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