Laura Behrens Wu
Laura Behrens Wu is a co-founder and the CEO of Shippo, an enterprise shipping platform. Laura co-founded Shippo after personally experiencing the obstacles businesses face when setting up shipping operations for her own ecommerce business. Today, Shippo powers shipping for platforms, marketplaces, warehouses, and ecommerce businesses. Through one platform, businesses are able to instantly access multiple shipping carriers for real-time rates, shipping labels, international paperwork, package tracking, and return logistics. Companies of all over the world trust Shippo to power their shipping.
What do consumers expect and what are businesses offering in ecommerce shipping? How much do free shipping and fast shipping matter? What about returns and tracking? Based on survey data from Shippo, here are key ways you can turn shipping into a competitive advantage.
As your business grows, a clearly outlined shipping and returns policy on your website will help set customer expectations and guide your customer service team. Here are 5 steps that will help you achieve these two important goals.