MULTICHANNEL MERCHANT » ARCHIVES FOR LAUREN FREEDMAN
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.
If you’re like most of your peers, you have a wish list of tools and tactics you’d love to implement on your site. And if you’re like most of your peers,
The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the
The standards that customers consider a given in today’s multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return
When it comes to getting ready for the fourth-quarter gift-giving season, many consumer Web and catalog merchants start planning on Dec. 26 for the next
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce
As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004
If you’re looking to make some improvements to your Website before the fall/holiday selling season, there’s still time but not much. How to decide, then,
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.