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Merchandising the Web way  Oct 01, 2008 9:30 PM By Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;

Minding Your Online Store  May 01, 2007 9:30 PM By Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

The Five C’s of Web Merchandising  Mar 01, 2007 10:30 PM By Lauren Freedman

If you’re like most of your peers, you have a wish list of tools and tactics you’d love to implement on your site. And if you’re like most of your peers,

Conversion, Carts and Coupons  Apr 01, 2006 10:30 PM By Lauren Freedman

The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the

‘Tis the Season for Conversion  Oct 01, 2005 9:30 PM By Lauren Freedman

The standards that customers consider a given in today’s multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return

WISH LIST  Jul 01, 2005 9:30 PM By Lauren Freedman

When it comes to getting ready for the fourth-quarter gift-giving season, many consumer Web and catalog merchants start planning on Dec. 26 for the next

The Ecommerce Management is Underway  May 15, 2005 9:30 PM By Lauren Freedman

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce

If I were in charge  Feb 01, 2005 10:30 PM By Lauren Freedman

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004

9 tips to improve your site for the holidays  Aug 15, 2004 9:30 PM By Lauren Freedman

If you’re looking to make some improvements to your Website before the fall/holiday selling season, there’s still time but not much. How to decide, then,

Multichannel Goes Mainstream  May 01, 2004 9:30 PM By Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.

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