Lauren Freedman

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Merchandising the Web way

| Lauren Freedman

Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;

Minding Your Online Store

| Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

WISH LIST

| Lauren Freedman

When it comes to getting ready for the fourth-quarter gift-giving season, many consumer Web and catalog merchants start planning on Dec. 26 for the next

If I were in charge

| Lauren Freedman

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004

Multichannel Goes Mainstream

| Lauren Freedman

E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.