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New Year, New Resolutions  Jan 01, 2004 10:30 PM By Lauren Freedman

Provide true cross-channel convenience. First off, it’s important to clarify what this means. It starts with the ability to purchase across all of your

Online Holiday Check list  Oct 01, 2002 9:30 PM By Lauren Freedman

Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention

Guts and Online Glory  Jun 01, 2002 9:30 PM By Lauren Freedman

A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of

Six Golden Rules of Online Customer Service  Apr 01, 2002 10:30 PM By Lauren Freedman

Here’s a sure sign that e-commerce has come of age: More Americans shopped online during the 2001 holiday season 58.7 million than voted in the 2000 presidential

Integrating content and commerce  Dec 01, 1999 10:30 PM By Lauren Freedman

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller and music marketer CDnow

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