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The Future of Insert Marketing, Part 2  Sep 18, 2006 7:22 PM By Leon Henry

Some thoughts and reflections on insert marketing

The Future of Insert Media  May 30, 2006 9:58 PM By Leon Henry

Insert media have been around for nearly 50 years. Back when they were known as alternative media, they were primarily a vehicle for low-end offers, inquiries, and continuity offers. Times have changed, of course; here are some trends worth looking at that may determine the future of insert media.

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

How to Get Started with Insert Media  Mar 20, 2006 8:49 PM By Leon Henry

Catalogers and other mailers that have been contemplating using insert media can start today if they follow these simple steps.

FIRING BACK: The worst about the best  Aug 01, 1999 9:30 PM By Leon Henry

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

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