MULTICHANNEL MERCHANT » ARCHIVES FOR LINDA FORMICHELLI
It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for
So you’re good at fulfillment. Why shouldn’t you be? You’ve been shipping catalog orders for years, and you know what you’re doing. Then you open stores.
Looking for new customers? Forget outbound telemarketing as a means of getting them. Prospecting for new business via phone is a low-percentage activity,
Kiosks? Sure, we’ve all heard of them aren’t they those electronic stands that people use to look up books they’re too lazy to search the shelves for
If train A leaves Boston at 3:13 p.m. going 75 miles per hour, and train B leaves New York City at 2:24 p.m. going 71 miles per hour, what time will they
Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for
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