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Four Ways to Handle Your Channel Segmentation  Dec 08, 2008 11:41 PM By Lisa Delzell

In order to gauge the value of pure online buyers, you need to measure the incremental sales from mailing a catalog to them so you

Finder Numbers Help Trace Sources  Jun 24, 2008 12:57 AM By Lisa Delzell

Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders

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