Lisa Wehr

Social Media is Swell, But Don’t Forget the Basics

| Lisa Wehr

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can

Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.