Lisa Wehr

How Real-Time Search is Changing Social Media

| Lisa Wehr

Real-time search is still new, making it difficult to truly understand its ultimate magnitude. But your business must optimize its social media channels so that when results displayed in real-time, your business sees peak benefits.

Fundamentals of Facebook

| Lisa Wehr

When used properly, a Facebook page can be a very effective means for merchants to communicate with their audience on a unique and personal level. Here are some best practices.

Dos and Don’ts of Twitter

| Lisa Wehr

Search and social have collided, and now they affect one another. Not only is search now social, but it also possesses its own unique voice