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Talking to today’s customers  Jun 01, 2009 9:30 PM By Lois Boyle-Brayfield

Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control

Got brand? Prove it!: Developing a brand delivery plan  Nov 01, 2008 9:30 PM By Lois Boyle-Brayfield

Think you don’t have a brand? Guess again every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity

Coming to Their Senses  May 01, 2008 9:30 PM By Lois Boyle-Brayfield

See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:

THE BOX STEP  Apr 01, 2008 9:30 PM By Lois Boyle-Brayfield

Have you mastered the box step? Not the pattern dancers practice when learning to waltz, the catalog box dance. If you don’t know what I’m talking about, the box dance is what your customers do

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