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Copping a killer creative platform  Oct 01, 2007 9:30 PM By Lois Boyle

Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?

Cracking the Multichannel Code: The Brand Experience  Mar 01, 2007 10:30 PM By Lois Boyle

The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with

The Experience Equation  Dec 01, 2006 10:30 PM By Lois Boyle

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled

Model behavior  May 01, 2005 9:30 PM By Lois Boyle

When it comes to catalog design, there are numerous pros and cons to using models. Done right, model photography can considerably enhance your presentation

Little Creative Details and Big Payoffs  Nov 01, 2004 10:30 PM By Lois Boyle

Small catalog companies face challenges that larger mailers don’t encounter, due to the lack of economies of scale. For this reason, smaller catalogers

Small Catalog Adviser: Selling Your Merchandise Concept  Feb 01, 2004 10:30 PM By Lois Boyle

In simple terms, a catalog is a group of products showcased and sold on the printed page. How you present that merchandise, however, will determine your

Jump Those Hurdles!  Nov 01, 2002 10:30 PM By Lois Boyle

It’s a miracle that selling with a catalog works at all that in this world of skepticism a customer is willing to risk his money on a product he has seen

Creative  May 01, 1999 9:30 PM By Lois Boyle

When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation

Breaking away from the pack  Apr 01, 1999 10:30 PM By Lois Boyle

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing

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