How to Have a Killer Creative Platform
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?
Cracking the Multichannel Code: The Brand Experience
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
The Experience Equation
Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled
Model behavior
When it comes to catalog design, there are numerous pros and cons to using models. Done right, model photography can considerably enhance your presentation
Little Creative Details and Big Payoffs
Small catalog companies face challenges that larger mailers don’t encounter, due to the lack of economies of scale. For this reason, smaller catalogers
Small Catalog Adviser: Selling Your Merchandise Concept
In simple terms, a catalog is a group of products showcased and sold on the printed page. How you present that merchandise, however, will determine your
Jump Those Hurdles!
It’s a miracle that selling with a catalog works at all that in this world of skepticism a customer is willing to risk his money on a product he has seen
Creative
When you talk about breakthrough catalog creative, you need to consider more than pretty pictures or catchy graphics. True catalog creative innovation
Breaking away from the pack
Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing